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Take Control of your Web and Social Media Footprint

If you work in digital media nowadays, you are at a disadvantage if you don't have a web footprint of your own, independent of any company you work for or represent.

This means that you need a strong social media footprint at the very least.

Added on 03.09.2013

Don't get left behind

LinkedIn celebrated 500,000 members in 2004; it currently has 238,000,000 members. If you are not one of them already, NOW's the time! And LinkedIn is not the only important social network online.

Social media is extremely valuable

Whether you are in media sales, business development, marketing, client services or account management, the value of a strong professional network on more than one social media platform just cannot be under-estimated. Your network could help land you your dream job, star employee, next client, or invaluable business insight - and the real value lies in the interaction. If you're still struggling with this, here's an analogy for you. Let's say you're at a party. Will you have more fun if you listen to others talking or join in yourself?

This is basically the essence of social media: you learn most, and profit most, from the interaction.

Fortune 500s are onboard

Global businesses have recognised the value of social media, even to the extent of letting their employees have an independent voice under the corporate umbrella as Intel do: their employees are allowed to blog or tweet about what they do, as Intel employees, provided they take an initial training session to make sure that they are aware of their employer's policies. This lets others see the people and personalities that make up Intel, and that drive this huge corporation forward. In corporate terms, it's a brave step.

Enhance your status, socially

We said above that you can profit from the interaction that social media offers. Another way to benefit from your knowledge is to offer commentary. At its most simple, this could take the form of tweets (or other comments) on articles or current events that interest you.

To take it a stage further, start a blog on a topic that interests you where you can publish longer and more detailed thoughts. Follow that up with insightful comments on other professional's blogs or on digital media news and discussion websites, then approach other website owers to see if you can publish an article on their site, and you're on your way to becoming an industry commentator.

Be sure that every step of the way you tie this all together with your social profiles and your networks and feed back what you've learnt to your contacts. At the very least you are going to be perceived as someone with their finger on the pulse of the industry.

Be 'Google-able', and be presentable online

In 2010, one US survey found that 58% of people researched products online before buying; another survey in 2012 put that number at 89%. It would be naive to imagine that potential employers are not going to search for you on the internet. Try it yourself - do you like what you see?

Recruiters are looking for you!

Here's a final thought; good recruiters such as PRFutures spend a lot of our time scouring the web for people that look like they'd be a good fit for our clients, now or in the future. Not all our roles are advertised. If you are visible on the web and your web footprint says 'professional at the top of their game' then you might just find amazing job offers coming your way.