020 3303 0476
You're here: PR Futures / Blog / for CANDIDATES: LinkedIn, CV & interview tips

The Tips You Need To Know To Have a Good Job Interview

We're always talking to employers and candidates about interviews, and over the years we've learned that there are certain things that employers look for.

So here's an 'interview walkthrough'. Follow these tips and you should create the right impression.

Added on 03.08.2018

First impressions matter - FACT!

Clients can make a very quick judgement on whether you'd fit into their company. If you make a poor first impression it is sometimes impossible to recover from this.

Be early, be smart

Give yourself plenty of time, dress appropriately, make sure you know the address and how to get there. Make sure the trains or tubes are all running OK.

Be positive

Interviews can be stressful, but no more stressful than any reasonably demanding job that involves face to face meetings or discussion and demands a certain level of interpersonal skills and confidence. Of course you are going to be nervous: everyone is, even the interviewer!

Prior preparation prevents poor performance

DO YOUR RESEARCH. It takes a few minutes at most to read a job description. Even a candidate interviewing for multiple roles at once has time to refresh their memory whilst waiting in reception (because good candidates are early).

Know something about the organisation you are are interviewing for - it's so easy to check out everything on their website and find out a bit about them. Look into the person who will be interviewing you (this can usually be found on LinkedIn).

At the office and during the interview

As soon as you walk through the door your interview has started. So make sure you arrive fresh, and not looking like you have just been through a tornado. Enter the building with confidence, a lovely smile and introduce yourself and explain the nature of your visit today and who you are meeting. Look interested. Look happy to be there.

Make eye contact. Smile and be nice to the receptionist. They are the eyes and ears of the office. If you are rude, they WILL tell their boss! If you can, make small talk with the receptionist - you’d be surprised by the amount of influence they have. It'll get you in the right mood, and any staff will notice the rapport you are building right from the moment you walk in the door.

Your first minute

Make sure you have a firm, positive handshake - not a wet, damp, weak handshake. Have a nice smile and use people's names. I do advise a bit of small talk. This is a good way to get your personality across and also will make you feel less nervous. The weather is always a good safe topic.

Make sure you do not have a soft voice; be confident. Remember the person sat opposite you was in your shoes once as well. If you can build a rapport with the person interviewing you then this will work in your favour. Confidence is a great emotion to project, but remember not to be arrogant.

Make eye contact

This usually indicates confidence and comfort, attention and focus, and honesty. More tips on how to come across well here.

Answering questions

When asked a question, be clear and answer everything honestly. Above all, show enthusiasm. You're at the interview because you have the right skills; the interview is to show the company your personality. What will you bring to them? How well do you work with others? So be passionate. Be yourself. We've some separate advice on answering tricky questions here, and a list of questions that always seem to crop up at PR interviews here.

Ask your own questions

Ask questions thoughout the interview, should you feel the need to - you do not need to leave them all to the end. A good candidate should be itching to ask questions about the job from the outset, if only to confirm any impression they might have got from reading the job description and doing some basic research on the company.


A good tip is to refer to early parts of the interview as you progress; it shows you listened to the interviewer. So try to ask questions that build on what you haev learned throughout the interview. This will show that you are really engaged and listening.

The end of the meeting

The last minute is what will stay with the interviewer. So tell them how much you are interested in the position, tell them why, and make sure you have a final handshake and leave with a smile. Say goodbye to the receptionist if you can.

Do remember that you are still on show as you leave, so don’t have a cigarette or do a silly dance even if you feel you nailed it!